![]() Join us on a three-week journey at Digital Marketing Asia 2020 as we delve into the realm of digital transformation, data and analytics, and mobile and eCommerce from 10 to 26 November. Teaming up with a brand like Corona to encourage people to find more good in life, that's La Vida Más Fina." And with everything going on in the world, that's a perspective people really might need to hear right now. Snoop Dogg added: "You cannot choose everything in life, but you can still choose to find the fine in life. And who better to introduce this concept than Snoop?" she added. "Through the new campaign, we're acknowledging that the aspects of our lives that have always been important always will be: doing what makes you feel good with the people you care about and enjoying the moment in front of you. Now, with the return of professional sports, the brand is ready to share its refreshed perspective with the world.Īnn Legan, vice president of brand marketing, Corona said La Vida Más Fina is a modern expression of Corona's lifestyle and respected place in culture. Since then, La Vida Más Fina has evolved in subtle ways to address current conversations and shifts in the consumer lifestyle. The new campaign takes the philosophy of La Cerveza Más Fina (The Finest Beer) a step further, encouraging people to explore the fundamental truth that more fulfillment and joy can be found in just about anything, simply by changing one's outlook.Īccording to Corona, the campaign began to take shape earlier this year but was paused as unexpected cultural considerations came into play. In an effort to share a diverse set of perspectives, Corona said the campaign will soon introduce other celebrities with their own takes on La Vida Más Fina. Led by MullenLowe, which joined the Constellation Brands roster in March 2019, La Vida Más Fina rolls out on Corona's social channels with a dedicated GIPHY library, digital support, PR, and 15-second and 30-second commercial spots that will air during the NBA playoffs and finals. ![]() It also showcases an evolved, more optimistic tone for the brand as it continues to honor the OG classic Corona Extra while also growing to introduce Corona Hard Seltzer and other innovations. A great excursion that I would do again for sure.Months after it was announced that Corona has tapped American rapper Snoop Dogg for its La Vida Mas Fina (The Fine Life) campaign, the brand has finally launched the fully integrated marketing campaign to symbolise a refreshed take on the Corona lifestyle. Yes, they mentioned their tips several times, but thanked us for what we gave. I appreciated not having to ride on Mexico's crazy roads. Lunch was delicious, especially the guacamole We were safely delivered back to the dock next to where our ship was docked. The only difference is that the beach is said to lead to somewhere so much better. I had a great time in the water hammocks and watching others play on the beach/water toys. As a group of friends finds the perfect spot in the sand to set down their cooler of Corona Premier, the beer company says steps on the beach count just as much as normal steps do. Our beach service was excellent, with many drinks available and our Sprite glasses were never empty for long. Plenty of loungers, tables and umbrellas. The beach was beautiful and not crowded as I feared. ![]() We obliged but did not buy pictures that were printed and delivered to us. Downstairs guests were more crowded and hot. We sat upstairs and when we got started we had plenty of air movement. We waited a few minutes for all to arrive and then walked a short distance to another pier to board the catamaran with about 200 of our new friends. Signs were clearly available at the dock. ![]() We booked directly through Carnival because we had on board credit available. ![]()
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