![]() ![]() Send your selected photos and videos - and their metadata - to our secure servers so we can help you manage them and deliver them to your frame(s).Īnalyse your photos and videos, and their metadata, so we can group them (by which people are in them, by where they’re taken) to make it easier to pick which ones to display. Further below, you will find a helpful list of answers to the most common privacy questions. To help you understand the more detailed Privacy Policy, here’s a quick summary of what we do and how you can opt out of certain services. Our processes and actions are guided by all applicable, regional, privacy laws.If we make significant changes to our privacy policy or processes, we’ll let you know.We explain exactly what we’re doing with your data in clear and common language.We make it easy to opt out of non-essential (”optional”) personal data collection.We keep your personal information and data secure.We only collect data as required to offer, improve or market our products and services. ![]() In respect to our customers’ privacy, our product design, processes, employees and company are guided and regularly audited by the following principles: As our most precious memories are increasingly digital, Aura frames give a dedicated and safe space in the home to enjoy them with the people you invite. We process your data in accordance with the applicable laws and principles regarding personal data, including the EU General Data Protection Regulation (GDPR) and the California Consumer Privacy Act (CCPA), when applicable.Īura was created as a more private way for loved ones to share and connect over photos and videos, thus sharing more personal and everyday memories that they would otherwise limit on bigger social networks. You’re never too old to try new things, succeed in a new venture, or touch people’s hearts.At Aura, we understand how important your privacy is, which is why we take the protection of personal data very seriously. “At Aura, we hope that by elevating the voices and experiences of the underrepresented older demographic, we can help open new doors and break old stigmas around their lives and online personas. “Diverse representation is not only the right thing to do, it’s also good business,” says Marsie-Hazen. Instead of being relegated to one school and the students assigned to me, I can reach people all over the world! I even have followers as far away as Australia.” “Now I am able to live that passion by inspiring people to live their best life through showing my daily life and travel adventures on social media. “I initially became a guidance counselor to help kids maximize their potential and achieve their career goals,” says Simpson. In her sixties, Simpson is still actively learning new technologies, traveling the world, taking up modeling opportunities, and landing brand partnerships while doing it. Marsie-Hazen was inspired to work alongside granfluencers like Charlotte Simpson, aka the who has nearly 20K followers on Instagram. “It plays a huge role in how individuals and groups are perceived and treated, as well as how they grow up viewing themselves.”Ĭharlotte Simpson is a "granfluencer" known on Instagram as Charlotte Simpson “Representation in the media is so critical, and that is where my passion lies,” says Marsie-Hazen. There has been an uptick in partnerships with BIPOC, LGBTQIA+, and older influencers along with a collective push to increase representation while bridging economic gaps. These days, more brands and influencers alike are supporting social justice issues, sharing mental health tips and taking political stances publicly. From there, new frames are added, with more people, and more memories.” “75% of Aura frames are actively getting new content every month from an average of four members per frame, meaning a small family network is created in which everyone is actively sharing and connecting. Do a Google search for key terms like “baby boomer influencers” or “octogenerian influencers.”Īs Aura’s head of product design, Saberi says that by making a product that is easy-to-use and collaborative, every generation can enjoy Aura to stay connected – including kids, parents, and grandparents.Search popular hashtags commonly used by this group on your target platform, such as #fiftyandfine, #agingwithattitude, and #over50blogger.If you have the budget, you can hire an influencer agency like Aspire IQ or the Influencer Marketing Factory, which can target older adults.Marsie-Hazen highlights several ways brands can source influencers in this demographic: ![]()
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